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Advertising Database® was founded in 1998 in New York by advertising professionals who'd spent
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mission remains simple: 1) track changes at America's top-spending brands and agencies better
than any other organization; 2) convey unique information in the most powerful, intuitive format;
and 3) be affordably scalable. And AdDataExpress® delivers.
Its truly unique searchable content includes detailed brand and agency data rendered in the most
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timing criteria unavailable anywhere else; plus the most granular current measured and unmeasured spending
available, presented in unmatched depth and accuracy.
AdData thoroughly researches virtually all products and services spending $200K or more annually, and
we upload them to the AdDataExpress website every two weeks. 1,000+ are updated every month.
And as thousands of media, advertising, marketing, and promotion executives now use AdData
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agencies, and target data provided. So you'll find lots of unique brand and agency information
here, virtually all of which is based on first-person interviews with thousands of brand managers.
Just take a look!
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(Features and Pricing).
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Apple Hires Kupbens as VP of Online Store E-Commerce Hub
AdData News Highlights
April has precipitated a shower of senior-level marketing hires, with notable additions at AOL, where Johnson & Johnson veteran Kim Kadlec has been named Head of Relationships Management; Blackrock, which appointed Scott Roen Managing Director and Head of Digital Marketing; and Esurance, where Wells Fargo’s Alan Gellman has taken the reins as CMO.
Other appointments were made at leading department store chains: Macy’s Chief Merchandising Officer, Jeffrey Gennette, has ascended to President; Neiman Marcus has named John Koryl President, Neiman Marcus Stores & Online, and Jim Gold President and Chief Merchandising Officer, as it merges its Stores and Online teams into a single division.
With fresh perspectives taking root in many major advertisers’ C-suites, April showers will produce fertile fields of opportunity for many of you!
Log in to find these stories, and all news items, in the For the Record section of your MyAdData dashboard.
04-03-2014 March’s poll question asked, “Do you submit media and sponsorship proposals to prospects in advance of their RFPs?” 75% of respondents answered “YES.”
The tighter the tactical campaign (e.g. target market, flight time, and media selection process), the louder the call for RFPs. But, according to you, the RFP process usually plays a support role when it comes to sustained branding. Which makes sense, as increasing numbers of media, entertainment, sports, cause marketers, and specialty agencies present proprietary programs to brands and companies. These “big ideas” usually package traditional reach and frequency with promotional value-added. And as multiplatform exposure becomes the norm, many marketers gain access to new or broader consumer segments. One broadcast business development executive succinctly told AdData, “If we wait for an RFP, we’ve already lost the business.”
The 25% of you championing RFP protocol should also be recognized. Your ordered approach rebalances reports from vendors who’ve sent costly RFP responses rejected without guidance.
Whichever camp you’re in, which is probably both, AdDataExpress® can help. Our reporters call brand managers every day to discuss their planning dates, their RFPs, and their willingness to consider (unsolicited) proposals. In the Planning Criteria fields, thousands of managers reveal their preferred date range for proposal consideration, plus geographic and demographic target information.
These poll results indicate you believe the personal touch trumps the technical. And your best bet is to meet with marketers when they want to meet. So please ask your friendly AdData Customer Care Person to show you how AdDataExpress’s Planning, Merchandising, and Media Focus Keyword fields can be your “social lubricant” for brand development.
Dec. 2011: Brand Classifications: Improvements on the Brand Info
search for ‘classification’ - based searches
July 2011: New preferred media choices include ‘non-measured’
marketing, i.e. social media, search
Best practices and strategies to make the most of AdData Express.